Google is cracking down on spammers with a motive to improve user experience. With an aim of targeting and demoting these manipulative sites, it has employed manual penalties and algorithmic updates. The sad fact is that these updates can hurt legitimate businesses who were ill-informed, worked with wrong SEO firms, or who felt that these tactics where the only way to stay competitive.
When your website is losing ranking in Google search results or if there is a noticeable decrease in the amount of traffic in your site, then Google updates have either got you down or you are stuck with a penalty. With Google changing its algorithm so often, millions of websites have encountered a decrement in their Google rankings. Panda and Penguin updates have badly affected the ranking of, once standing high websites.
How do you know you have been penalized?
- Drop in organic ranking for your brand terms/keywords/target keywords.
- Decrease in organic search traffic or leads
- Unable to find your website on Google.
- You have received an unnatural links warning message in Google Webmaster Tools
Google Panda Recovery Services
Google Panda affects those websites that have duplicate, poor quality or scraped content and the ones with more advertisements and images at the top. Panda hit gives you no other option other than to seek expert help. When such a case occurs the experts will first run a Baseline Rank Check, then traffic fall is analysed by Google Webmaster tools and Analytic reviews. Then the site pages are copyscaped to determine duplicity. Then, crawlers are run to discover and analyse low quality content issues. Next, the low quality or duplicate content pages are either removed or updated with fresh content. It help block the crawl of pages which can’t be fixed and resubmit the XML sitemap in webmaster tools.
Google Penguin Recovery Services
Penguin mainly targets those sites with bad quality links and over optimization of anchor texts. The recovery process starts with the evaluation of inorganic/unnatural links by analysing links from Google WMT Latest Link Report, Majestic SEO, and ahrefs. First, a manual check is performed for anchor texts distribution, link farms, ip checks etc. Then, the backlinks are filtered out on the basis of theme and anchor text being used. The links to be removed must be identified and webmasters are contacted on your behalf to remove these bad links. The process and the response are documented thoroughly. Creating disavow.txt file for the sites/urls you are not able to remove and submitting the same. Also, monitor Google Webmaster Tools for the changes in inbound link numbers.
Manual Penalty Recovery Services
If Google thinks that some of the inbound links on the website are manipulative or potentially harmful, you will receive an Unnatural Links Warning from the Google Webmaster Tools. In such scenarios, analyse links from Google WMT Latest Link Report, Majestic SEO, and ahrefs. First, perform a manual check up on these links for anchor text distribution, PR distribution, link farms, ip checks etc. On the basis of the theme and the anchor text being used the back-links are filtered out. The links that needs to be removed are identified and webmasters are contacted on your behalf to remove these bad links. Document the attempts thoroughly. Create disavow.txt file for the sites/urls which you are unable to remove and submit the same. Write Reconsideration Request to Google along with sharing the document you created while attempting removals so that your request carries more weightage. Respond to Google subsequent replies and do the changes (if any) as asked by the Google Team.